персонализация продукта

My roleLead the user experience specialist in the digital transformation. Implementing the proper user-centred processes through the companyLeading meetings and design workshops with the client and their users. Redesign the website, as part of an agile team.

Research, research… and more researchThere is no user experience without user feedback.Getting a taste of the usersI analysed a sample of 500 answers from a marketing survey to 15000 users using affinity walls. I got a taste of the user's view of the service and the company and identified the initial goals of the research.

Defining the research methodsI decided to use a mix of remote interviews and usability testing for several reasons, the main ones were:Disperse audience around the globe with hectic schedules.The extreme importance of confidentiality. Our users are competitors in the same market, so some information was impossible to get with other methods.

We have won many certifications for our product in terms of quality and innovation.

Our serves as a mature manufacturer of home lighting since 1992.

The company takes up an area of 18,000, We enroll 1200 workers, consisting of the design team, R&D team, production team, and after-sales team. A total of 59 designers are responsible for the structure and appearance of the products. We have 63 staff to monitor the finished products at different processing phrases. With all the staff full of responsibility, we strive for being the home lighting specialist with a commitment to quality.

To ensure sustainable development of the company, we insist on self-improvement following our core value of “Teamwork & Professionalism & Excellence”. Having exported our product to overseas market, we now enjoy high recognition in Germany, France, Russia, United Kingdom, United States, Italy, Portugal, Spain, Canada, Denmark, Japan, Korea, Thailand, Singapore, India, Malaysia, etc.

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We are committed to producing the best quality products at the most competitive prices. Therefore, we sincerely invite all interested companies to contact us for more information.

Manual has become one of the most competitive manufacturers with key strengths in industry experience, professional team and premium services.